James in Les Samouraïs: AI vision customer service Klark

François
Startup life
- 8 min reading
Published on
December 29, 2025

James Rebours, our CEO, was a guest on the podcast Les Samouraïs du Business hosted by Yannick Robert. An hour-long conversation about what makes up Klark's DNA and our vision of AI-enhanced customer service.

Why this podcast?

Les Samouraïs du Business is a gathering of elite entrepreneurs who share their strategies, difficult decisions, and vision. It's the perfect opportunity for James to talk about how Klark has been built since July 2023.

In this episode, he revisits our strategic choices: why we turned down fundraising at the end of 2024, how we remain a lean team of around 20 people, and above all, why we firmly believe in the plug-and-play approach in a market where everyone makes promises but few deliver.

Some key moments

James explains why Klark is helpdesk-agnostic: we work just as well in Zendesk as we do in Salesforce, Freshdesk, or Intercom. This freedom changes everything for our customers who are looking for truly effective AI for customer service.

He also shares our philosophy: "Keep it simple and stupid." From capital distribution (one-third each) to product decisions, we reject unnecessary complexity.

And he explains how our clients, But, CDiscount, Back Market, Pony, and Bankin’, are already automating more than 30% of their support flows using our AI co-pilot, while keeping human contact at the center.

Listen to it

If you want to understand how to build a game-changingsupport automation solution, the episode is available on Les Samouraïs du Business.

And as always, if you want to see exactly what Klark can do for your teams, we're available to discuss it with you.

About Klark

Klark is a generative AI platform that helps customer service agents respond faster and better, without changing their tools. Deployable in a matter of hours, Klark is used by more than 50 brands and 2,000 agents.

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