Klark's blog

Discover NLP (Natural Language Processing): definition, how it works, techniques, and practical applications for automating and improving your customer service.

Discover the resolution rate: definition, calculation formula, benchmarks by sector, and practical advice for improving this essential customer service KPI.

James Rebours, CEO of Klark, guest on the Les Samouraïs du Business podcast. Discover our vision of AI for customer service and our approach.

Intercom Fin, Zendesk AI, HubSpot Breeze... Native AI promises to automate support, but often locks teams into a single ecosystem. This article breaks down the limitations of "closed" AI and shows why a CRM-agnostic, co-pilot approach is more effective, flexible, and cost-effective for customer service.

Discover how RAG (Retrieval-Augmented Generation) is transforming customer support: methods, real-life examples, best practices for delivering accurate, up-to-date answers while eliminating AI hallucinations.