Klark's blog

James Rebours, CEO of Klark, guest on the Les Samouraïs du Business podcast. Discover our vision of AI for customer service and our approach.

Intercom Fin, Zendesk AI, HubSpot Breeze... Native AI promises to automate support, but often locks teams into a single ecosystem. This article breaks down the limitations of "closed" AI and shows why a CRM-agnostic, co-pilot approach is more effective, flexible, and cost-effective for customer service.

Discover how RAG (Retrieval-Augmented Generation) is transforming customer support: methods, real-life examples, best practices for delivering accurate, up-to-date answers while eliminating AI hallucinations.

Find out all about Zendesk chatbots: available options, integration, best practices, native vs. third-party comparison like Klark, and how to choose the best solution to automate your customer support.

Find out all about Salesforce chatbots: Einstein Bots vs. third-party solutions, integration, best practices, real-life use cases and how to choose the best option for automating your customer service.

Discover the 5 essential steps to optimizing customer relations: customer knowledge, responsiveness, personalization, effective resolution and corporate culture. Methods, tools and case studies to boost loyalty.