Klark's blog

Articles about Customer Support, AI, data and the life of a start-up made in Bordeaux...

Glossary

- 5 MIN READING 

Support escalation: definition, types, and best practices

Discover escalation support: definition, types (functional, hierarchical, external), processes, and best practices for effectively transferring complex requests.
Marketing Manager
- 5 MIN READING 

First response time: definition, calculation, and optimization

Discover First Response Time: definition, calculation, benchmarks by channel, and tips for reducing this essential customer service KPI.
Co-founder and Co-CEO
- 5 MIN READING 

Chatbot: definition, types, and best practices

Discover chatbots: definition, types (rules, NLP, generative AI), use cases for customer service, KPIs to track, and best practices for success.
Co-founder and Co-CEO
- 5 MIN READING 

Help Desk: definition, features, and comprehensive guide

Discover the help desk: definition, essential features, differences from the service desk, and a guide to choosing the right solution for your needs.
Marketing Manager
- 5 MIN READING 

SLA (Service Level Agreement): definition, examples, and best practices

Learn about SLAs (Service Level Agreements): definition, common types of SLAs, how to define and measure them, and best practices for complying with them.
Marketing Manager
- 5 MIN READING 

CES (Customer Effort Score): definition, calculation, and best practices

Discover the CES (Customer Effort Score): definition, calculation formula, interpretation, differences with CSAT and NPS. Complete guide to measuring and reducing customer effort.
Co-founder and Co-CEO