Klark's blog

Articles about Customer Support, AI, data and the life of a start-up made in Bordeaux...

Nicolas Pellissier

Co-founder and Co-CEO
- 5 MIN READING 

What is an AI agent? Definition, role and the customer support revolution

Find out what an AI agent is: a clear definition, how it works, how it differs from chatbots, and how these autonomous artificial intelligences will revolutionize customer service in 2025.
- 5 MIN READING 

Service desk: definition, difference with help desk, features and complete guide 2025

Discover what a service desk is: complete definition, differences with help desk and ITSM, essential functionalities according to ITIL, comparison of the best software 2025, deployment guide and best practices for a high-performance service desk.
- 5 MIN READING 

Measuring customer satisfaction: the 7 key indicators (complete method)

Discover the 7 essential indicators for measuring customer satisfaction: CSAT, NPS, CES and more. Methods, tools and best practices to transform your data into concrete actions and boost customer loyalty.
- 5 MIN READING 

Generative AI customer service: methods, examples and best practices

Discover how generative AI (GenAI) is transforming customer service: methods, real-life examples, best practices, and how to deploy it successfully to boost productivity, cut costs and improve customer satisfaction.
- 5 MIN READING 

Customer satisfaction software: complete guide, best tools 2025 and comparison

Discover the complete guide to customer satisfaction software 2025: definition, key indicators (CSAT, NPS, CES), detailed comparison of the best tools on the market, how to choose and best practices for maximizing the value of your customer feedback.
- 5 MIN READING 

CSAT score: formula and complete guide for calculating your customer satisfaction rate

Find out how to calculate your CSAT score with the complete formula, concrete examples, tools to automate the calculation, and best practices to improve your customer satisfaction rate.