Klark's blog

Articles about Customer Support, AI, data and the life of a start-up made in Bordeaux...

Customer Service

- 5 MIN READING 

Salesforce chatbot: methods, examples and best practices

Find out all about Salesforce chatbots: Einstein Bots vs. third-party solutions, integration, best practices, real-life use cases and how to choose the best option for automating your customer service.
Chief of Staff
- 5 MIN READING 

Optimizing customer relations: the 5 essential steps to building loyalty

Discover the 5 essential steps to optimizing customer relations: customer knowledge, responsiveness, personalization, effective resolution and corporate culture. Methods, tools and case studies to boost loyalty.
Chief of Staff
- 5 MIN READING 

Measuring customer satisfaction: the 7 key indicators (complete method)

Discover the 7 essential indicators for measuring customer satisfaction: CSAT, NPS, CES and more. Methods, tools and best practices to transform your data into concrete actions and boost customer loyalty.
Co-founder and CPO
- 5 MIN READING 

ROI customer service software: how to calculate and maximize your return on investment

Discover how to precisely calculate the ROI of customer service software: detailed formulas, key indicators, concrete examples with real figures (ROI from 300% to 1800%), and methods for maximizing your return on investment.
Chief of Staff
- 5 MIN READING 

Customer satisfaction software: complete guide, best tools 2025 and comparison

Discover the complete guide to customer satisfaction software 2025: definition, key indicators (CSAT, NPS, CES), detailed comparison of the best tools on the market, how to choose and best practices for maximizing the value of your customer feedback.
Co-founder and CPO
- 5 MIN READING 

CSAT score: formula and complete guide for calculating your customer satisfaction rate

Find out how to calculate your CSAT score with the complete formula, concrete examples, tools to automate the calculation, and best practices to improve your customer satisfaction rate.
Co-founder and CPO