Klark's blog

Articles about Customer Support, AI, data and the life of a start-up made in Bordeaux...

Customer Service

How to choose your CRM integrator in 2026
- 5 MIN READING 

How to choose your CRM integrator in 2026

How to choose the right CRM integrator? Selection criteria, questions to ask, warning signs, and tips for a successful integration project.
Photo de François, Chief of Staff chez Klark
Chief of Staff
Customer management: strategies for retaining and growing your portfolio
- 5 MIN READING 

Customer management: strategies for retaining and growing your portfolio

Customer management is a strategic lever for building loyalty and developing your portfolio. Discover the pillars, tools, and best practices for optimizing it.
Photo de Malak, Marketing Manager chez Klark
Marketing Manager
Contact Center: The Complete Guide for 2026
- 5 MIN READING 

Contact Center: The Complete Guide for 2026

What is a modern contact center? Discover how it works, its essential KPIs, the role of AI, and the keys to optimizing it.
Photo de James Rebours, cofondateur et CEO de Klark
Co-founder and CEO
A support message passes through an operational relay before being handled by a human
- 5 MIN READING 

Chatbots: The Real Issue Isn't Conversation

A useful chatbot isn't judged by how smoothly the chat flows. It must assess the situation, provide context, stay within the appropriate scope, and escalate issues properly within the CRM.
Photo de Nicolas Pellissier, cofondateur et CPO de Klark
Co-founder and CPO
Multilingual customer service: how to respond to tickets in a foreign language without speaking the language
- 5 MIN READING 

Multilingual customer service: how to respond to tickets in a foreign language without speaking the language

Do your customers speak German, Spanish, Italian... and your team only French? Discover how to handle all your multilingual tickets without losing time or quality.
Photo de François, Chief of Staff chez Klark
Chief of Staff
Measuring customer satisfaction in 2026: the complete guide in the age of generative AI
- 5 MIN READING 

Measuring customer satisfaction in 2026: the complete guide in the age of generative AI

Are your CSAT response rates plateauing at 15%? Discover Net Emotion Score (NES), which automatically analyzes 100% of your customer messages using AI. Comprehensive measurement, actionable insights, zero burden on your customers.
Photo de Nicolas Pellissier, cofondateur et CPO de Klark
Co-founder and CPO