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Articles about Customer Support, AI, data and the life of a start-up made in Bordeaux...

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Clé qui ouvre une boîte de réception de tickets et escalier de motifs illustrant l'intégration d'une IA à Zendesk

Our latest articles

Measuring customer satisfaction: the 7 key indicators (complete method)
- 5 MIN READING 

Measuring customer satisfaction: the 7 key indicators (complete method)

Discover the 7 essential indicators for measuring customer satisfaction: CSAT, NPS, CES and more. Methods, tools and best practices to transform your data into concrete actions and boost customer loyalty.
Photo de Nicolas Pellissier, cofondateur et CPO de Klark
Co-founder and CPO
Generative AI customer service: methods, examples and best practices
- 5 MIN READING 

Generative AI customer service: methods, examples and best practices

Discover how generative AI (GenAI) is transforming customer service: methods, real-life examples, best practices, and how to deploy it successfully to boost productivity, cut costs and improve customer satisfaction.
Photo de Nicolas Pellissier, cofondateur et CPO de Klark
Co-founder and CPO
ROI customer service software: how to calculate and maximize your return on investment
- 5 MIN READING 

ROI d'une IA de service client : comment le calculer en e-commerce

Comment calculer le ROI d'une IA de service client en e-commerce, à partir du coût réel d'un ticket écrit et de deux scénarios prudents. Méthode pas à pas, exemple chiffré, indicateurs à suivre et erreurs qui faussent le calcul.
Photo de François, Chief of Staff chez Klark
Chief of Staff
- 5 MIN READING 

Customer satisfaction software: complete guide, best tools 2025 and comparison

Discover the complete guide to customer satisfaction software 2025: definition, key indicators (CSAT, NPS, CES), detailed comparison of the best tools on the market, how to choose and best practices for maximizing the value of your customer feedback.
Photo de Nicolas Pellissier, cofondateur et CPO de Klark
Co-founder and CPO
CSAT score: formula and complete guide for calculating your customer satisfaction rate
- 5 MIN READING 

CSAT score: formula and complete guide for calculating your customer satisfaction rate

Find out how to calculate your CSAT score with the complete formula, concrete examples, tools to automate the calculation, and best practices to improve your customer satisfaction rate.
Photo de Nicolas Pellissier, cofondateur et CPO de Klark
Co-founder and CPO
CSAT (Customer Satisfaction Score): definition, calculation and sample questions
- 5 MIN READING 

CSAT (Customer Satisfaction Score): definition, calculation and sample questions

Find out all about CSAT (Customer Satisfaction Score): clear definition, calculation formula, sample questions and best practices for measuring and improving customer satisfaction in real time.
Photo de François, Chief of Staff chez Klark
Chief of Staff
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