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Articles about Customer Support, AI, data and the life of a start-up made in Bordeaux...

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Our latest articles

Customer self-service: definition, benefits, and implementation
- 5 MIN READING 

Customer self-service: definition, benefits, and implementation

Discover customer self-service: definition, benefits, key components, and a practical guide to help your customers find answers on their own.
Photo de François, Chief of Staff chez Klark
Chief of Staff
NPS (Net Promoter Score): definition, calculation, and comprehensive guide 2026
- 5 MIN READING 

NPS (Net Promoter Score): definition, calculation, and comprehensive guide 2026

Learn all about NPS (Net Promoter Score): clear definition, calculation formula, score interpretation, differences with CSAT, and practical tips for improving customer loyalty.
Photo de François, Chief of Staff chez Klark
Chief of Staff
LLM (Large Language Model): definition and applications
- 5 MIN READING 

LLM (Large Language Model): definition and applications

Discover Large Language Models (LLMs): definition, how they work, main models (GPT, Claude, Gemini), and practical applications for customer service.
Photo de Solène, Marketing Manager chez Klark
Marketing Manager
Support ticket: definition, lifecycle, and best practices
- 5 MIN READING 

Support ticket: definition, lifecycle, and best practices

Discover support tickets: definition, complete lifecycle, best management practices, and tips for optimizing the processing of your customer requests.
Photo de Solène, Marketing Manager chez Klark
Marketing Manager
NLP (Natural Language Processing): definition and applications
- 5 MIN READING 

NLP (Natural Language Processing): definition and applications

Discover NLP (Natural Language Processing): definition, how it works, techniques, and practical applications for automating and improving your customer service.
Photo de François, Chief of Staff chez Klark
Chief of Staff
Sentiment analysis: definition, methods, and applications
- 5 MIN READING 

Sentiment analysis: definition, methods, and applications

Discover sentiment analysis: definition, methods (lexicon, ML, deep learning), applications for customer service, and best practices for implementation.
Photo de Malak, Marketing Manager chez Klark
Marketing Manager
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