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Intercom Fin, Zendesk IA, HubSpot Breeze… Les IA natives promettent d’automatiser le support, mais enferment souvent les équipes dans un écosystème. Cet article décrypte les limites des IA “fermées” et montre pourquoi une approche CRM-agnostique, en mode copilote, est plus efficace, flexible et rentable pour le service client.
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